Brand assets

Everything you need to write about or link to taohq: the mark, the colours, and a few simple rules.

01Mark
Lavender on ink
Ink on lavender
03Colour
  • Ink#151515 · 60%Backgrounds and surfaces
  • Lavender#C4B5E3 · 30%Accent: buttons, labels, art, the footer
  • Paper#ECE8F3 · 10%Text
04Rules
  1. 01

    Always lowercase

    The name is taohq: one word, all lowercase, even at the start of a sentence.

  2. 02

    Two grounds only

    Lavender mark on ink, or ink mark on lavender. No other colours, gradients or effects.

  3. 03

    Give it room

    Keep clear space around the mark at least half its height on every side.

  4. 04

    Never distort

    Don't stretch, rotate, outline or redraw the mark. Scale it as a whole.

05Press

Writing about us, or need something that isn't here? Email us and we'll help.