Software that stays useful.

taohq is an independent software studio. We design and build apps for everyday life, and we'd rather make a few things well than many things loudly.

01Why

Most software competes for your attention with notifications, complexity and growth tricks. We build the opposite: tools you can rely on every day, that do their job and get out of the way. Infrastructure before features. Longevity over trends.

The machine must be cold,so the human can be warm.
02Principles
  1. 01

    Calm

    Software should lower your cognitive load, not compete for your attention. You should always understand what is happening.

  2. 02

    Thoughtful

    Every interaction exists for a reason. No complexity for its own sake, no decoration that adds nothing. Every pixel has intent.

  3. 03

    Durable

    Products should keep working for years. We build stable systems instead of rebuilding for every trend.

  4. 04

    Invisible infrastructure

    You should never have to think about sign-in, syncing, storage or deployment. Good infrastructure disappears.

  5. 05

    No magic

    We build things that will still make sense five years from now. Permanence over novelty.

  6. 06

    Substance over hype

    Clarity over cleverness, honesty over marketing. We document ideas rather than promote them.

03Team

A small, independent team. Small on purpose.

Meet the team
04Open source

Some of what we build along the way, we share with the community.

Open source